Introduction to Social Networking – Facebook
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What is Social Networking? Social networking allows you to rapidly build business and personal relationships online. Highly popular sites like Facebook and MySpace provide the tools to create and manage those relationships in a way that can be both fun and engaging. Marketing through social networking is all about building and maintaining relationships. The basic strategy for successful Facebook marketing involves three key elements: (1) Set up a profile (2) Attract friends (3) Interact with friends and others. With the upcoming Version 9.03, your eMerchantClub eCommerce site will enter the exciting and profitable world of Social Networking. The new Facebook tools add two key features that link your site with Facebook’s powerful functionality. One new feature available through the Site Manager lets you create and manage Facebook Pages. The Facebook Page is one of Facebook’s Business Solution applications. Businesses and organizations can create any number of special pages where they can interact with people who share a common interest. Facebook Pages offer a great many tools that allow you to spread information about your company’s products and services. Facebook Pages also include all kinds of add-ons so that you can post videos, logos, pictures and other marketing information. The second new feature is called Facebook Share. Facebook Share allows you to add a link or button to your website to make it easier for your content to be shared on Facebook. Through the Site Manager, you can now easily add these share buttons to individual products on your eCommerce website. This allows visitors to your site to easily communicate about your products with their Facebook friends. Here's how it works:
See the image below for an example. The FaceBook icon which the shopper clicks is circled in red:
See the below image for an example. The posted SMC product is circled in red:
The upcoming Version 9.03 Facebook tools can help you expose your business to over 90 million new potential customers. The best part is that, although there are paid advertising services available, Facebook remains largely a free service. So, get ready to experience 21st century marketing with the new Facebook Social Networking features coming soon in eMerchantClub’s Version 9.03 eCommerce site. If your site has not yet been upgraded to Version 9, please call us at (888) 806-2081 to see how we can update your site with the latest features. As always, if you have any questions please contact Technical Support via e-mail at techsupport@emerchantclub.com by going to Live Chat Technical Support at http://www.emerchantclub.com/support.html or by calling (877) 384-4691. Thank you, Your eMerchantClub Team |
