|
Introduction to Social Networking – Facebook
What is Social Networking? Social networking allows you to rapidly build business and personal relationships online. Highly popular sites like Facebook and MySpace provide the tools to create and manage those relationships in a way that can be both fun and engaging. Marketing through social networking is all about building and maintaining relationships. The basic strategy for successful Facebook marketing involves three key elements: (1) Set up a profile (2) Attract friends (3) Interact with friends and others. Marketing with Testimonials
It’s a nice summer day and you’re walking down the street. You see a store with some interesting signs and specials in the window and decide to walk in and look around. You walk in and see a bunch of products. But, nothing really grabs your attention. And, since you’ve never purchased anything there before and no one ever recommended this place to you, you file away the information in your brain, turn around and walk out the door. Sound familiar? It should. Because, this is what happens with most of the visitors to your website! You may have spent time and money to attract visitors to your site. They come in, look around for a few seconds and leave, never to return! Sure, you may have placed some nice featured product on your home page to try and get their attention. But, more often than not, they turn around and click away! But, take heart - whether it’s that brick-and-mortar store on the street or a million dollar website, all businesses have to deal with this problem. |