5 Easy Ways to Stimulate your Business with the Help of your Site Manager Tools

Your Version 9 eCommerce site offers a multitude of versatile tools that can be used in many ways to improve your shoppers’ experience and your overall business.  This article describes 5 simple ways to use a few of these tools in ways that can lead to increased sales and happier customers.

Gift cards

Gift cards can be an effective tool in motivating shoppers to provide their information or to make a purchase on your site.

Your website has the option of including a Join Mailing List link in your navigation bar.  When that link is clicked, the shopper is taken to a page where they can sign up for your mailing list. If the person who signed up for your mailing list adds a physical mailing address, then consider sending them a postcard with a gift card attached.  A postcard can be inexpensively printed at a local printer or a web-based printer such as VistaPrint. A lot of web-based printing services provide easy-to-use tools you can use to design a simple postcard. The card can be something as simple as your business name in a nice font on the top with a sentence below it, such as, “Please accept this $10 gift card and feel free to shop at your leisure at [the domain name of your site]”.  Here is an example of what the postcard may look like.  Notice that a gift card is pasted into the center of the postcard...

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The Upcoming 9.03 Tools Give you Even More Ways to Stimulate your Business

In one of last month’s newsletter articles, The Upcoming 9.03 eCommerce Release is Packed with New Features, you were introduced to the many new features which will be available on the Version 9.03.  While that article is an overview of all the new features, this article will give you some ideas on how you might use some of these upcoming features to stimulate and / or market your business.

Product Reviews

While this feature is enabled, shoppers on your site have the ability to rate each product on your site.  Shoppers can, for example, rate one of your products with four stars and leave a comment such as “This product is great!”

Here is an example of the average review for this particular product.  This will appear on the pages which list multiple products for each product that has been reviewed at least once...

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