The Version 10 layouts offer new capabilities that did not exist on previous versions. Each new layout features customizable animated content called widgets. A widget is like a mini application that displays dynamic content on your website.
Widgets are especially effective in increasing the visual impact of your website because of their interactivity. These new widgets will help your store stand out and will display your products in a variety of visually appealing ways.
Take a look at the carousel widget...
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The Google Checkout feature allows shoppers to check out from your site more easily. If a shopper already has a Google Checkout account, they do not have to enter payment and billing information to purchase from your site. An easier checkout process encourages purchases, and you want every tool you can use to aid the online side of your business.
When a shopper purchases from your site using Google Checkout, they do not have to create a separate account on your site. This means there are less accounts and passwords for them to remember. They also do not have to worry about whether or not the site they shop on is secure; since Google handles the financial part of the transaction, they can shop from any Google Checkout site with total security...
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