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New Tools to Improve the Look of Your Store
Your storefront is the first thing that your potential shoppers see and it is vitally important that it gives the impression to your shoppers that you are an upstanding, professional business who cares about your clientele. It is also important to give the impression that you have a solid, established base of pleased customers. With this in mind, the Version 9.03 gives you tools to help convey that vital first impression to your potential shoppers. As we've discussed in past newsletter articles, the 9.03 has an incredible wealth of new features which can help boost your business in many ways. For example, check out last month's article on tips to stimulate your business using the new 9.03 features, or January's article which is an overview of many of the important new features. This article focuses on the 9.03 storefront features and how they can be used to deliver a stellar impression to your shoppers... Basics and Fundamentals of Branding Your Business
Your Version 9 site contains several features which you can utilize to promote and improve your business. Some of these features, such as abandoned shopping cart promotions, can be used to influence shoppers to complete purchases, while others, such as product reviews, contribute to an overall sense of professionalism and community. While these are fantastic benefits, there is one aspect of your business which is the most important of all -- your branding. Your brand starts with your company name and your logo. These are the things that make a first impression on a potential shopper. It is vitally important to have a professional and appealing brand. This article will discuss some fundamental concepts about branding your business as well as describe some ways in which you can utilize your Site Manager to assist in your branding. When creating your brand, one of the most fundamental aspects to consider is which colors will be used. Take into consideration that the colors that you choose will evoke certain emotions in your potential shoppers. There are some typical connotations associated with certain colors. Psychological studies have demonstrated that certain colors not only bring about certain moods, but they also trigger certain physiological effects. For example, blue is the color of the sky and of an idyllic ocean. It tends to bring about feelings of relaxation. In fact, studies have shown that the body actually produces calming chemicals when blue is viewed... |