It’s a well-known fact that simply having a website on the Internet does not guarantee that your site will draw any traffic from shoppers. Your website needs help from a lot of different factors to get noticed by search engines and by potential customers, like links, SEO, meta tags, social media, etc., but here are 3 things that affect the basic traffic to your website.
1. DYNAMIC CONTENT
You’ve heard “content is king” and it’s true: dynamic content drives traffic and sales. To make the content on your website more dynamic, make sure it fits these descriptions:
- Audience Specific — It doesn’t matter how much content you put on your website if it doesn’t appeal to your audience. Take a look at who you’re trying to reach and who you’re actually reaching. Creating content that will “speak” to your customers can bring in more traffic and ensure the people who find your site really want to be there.
- High-quality — To make your content stand out in a vast sea of sites, it has to look good and sound good. It’s simple, but true. Put in some effort to produce content for your website that’s actually valuable to your audience.
- Shareable — In this world of bite-size information, your content has to be easily shareable. If your content—or a portion of it—can’t quickly be retweeted, shared on Facebook, or posted to Pinterest, it just won’t be shared. This decreases your chance to gain more exposure, and more traffic to your site. Most eMerchantClub websites feature built-in social media icons that allow you and your shoppers to instantly upload and share products straight from your website to these popular social media sites.
2. POSITIVE AUDIENCE INTERACTIONS
While increased clicks look good, they don’t always herald an upswing in significant traffic. If your audience frequently visits your home page and quickly leaves, your traffic won’t mean anything in terms of sales or long-term audience relationships. The way to keep your audience on your site is to provide positive interaction. Do this by making your site:
- Intuitive — You have plenty of opportunity for creativity on your website, but some things should be kept simple. Think about it this way: if you couldn’t find a company’s address, email, or services, would you do business with them?
- Relevant — When you’re deciding what to highlight on your site, think like a potential customer. Make sure the products featured on your homepage are current (in season) and in stock. Showcasing an old product is the quickest way to scare off potential customers permanently.
- Personable — Your website should feel friendly and that a nice human (YOU!) is behind the keyboard, ready to provide great products and great service. Don’t use text that seems too formal or stuffy. It’s best to write your website content, especially the About Us page, in a friendly and conversational tone. Don’t be too casual, but make shoppers feel like they’re shopping with a trusted friend.
3. SOLID SEO
You know the importance of SEO. Without it, your site is just one of thousands, a couple hundred Google search result pages back. But if your SEO isn’t solid, it won’t increase your traffic—just your marketing budget. Here are three SEO goals that really pack a punch when your aim is higher traffic:
- Focus on Organic Results — Paid ads and PPC have their uses, but the results are clear. When your company shows up high in search results organically, people are more likely to click and more likely to trust you. This is why keyword optimization is so important. It brings you to the right readers’ attention and presents you in the right light.
- Make a Positive First Impression — What’s on your site controls traffic, but so does what your audience sees before they ever click. Your title tags and meta descriptions serve as your introduction. If they’re a little off, your traffic results will be, too.
- Steady Work — The world of SEO changes often. There will always be a new update or a better way to do something, but that also provides constant opportunities to improve. If you’re not seeing the kind of traffic you want, make some changes until you find out what works. eMerchantClub has a team of SEO pros who can help you get the right SEO for your site, and you can learn more by clicking HERE.
No matter the size of your business, these three factors have a major impact on how many people see your site and how they feel about what they see once they’re there. To increase traffic, go back to the basics of content, web interaction, and SEO.