Once you’ve chosen how you want to reach shoppers, make a habit of posting or sending an email on a regular basis. Once a week is a good start! You don’t want to send too many messages or post too often to social media, so make sure each email or post is interesting and fun. Start with a new product, something that has just been added to your store, and show it off on your Business Facebook Page, on Instagram, post a blog, or send a photo and a short description of the product in an email to your registered shoppers.
The key to any marketing plan is consistency! If you post a product on Facebook every Wednesday, your shoppers will begin to look forward to your weekly updates. If you send an email blast, do it on the same day every week to create a reliable routine for yourself and for your shoppers.