The New Year has arrived and now is the perfect time to make a resolution (or three) to keep your website at its best in 2015. Recommit to marketing your business and expanding your reach in order to bring in more customers, sales, and revenue. These tips are very easy to implement and can have a big impact on your website in the coming weeks and months – so commit to doing these three steps and watch your success grow throughout the year!
UPDATE YOUR WEBSITE
This is a perfect time to do a data update on your website. One of the biggest perks of having an eMerchantClub website is that updating the products on your website so that only current, in-stock items appear is as easy as a few clicks of your mouse. Not sure how to do a data update on your site? No problem! We have an easy, step-by-step video you can watch by clicking HERE and watching video #9, or you can call our Technical Support team at 1-877-384-4691 and they’ll walk you through the process.
If you haven’t looked at the storefront of your website lately, take a look now. How about changing your layout or updating the banners? Both are easy and you can get your website looking fresh in just a few clicks. Remember: The most important components of an effective website include your business name and contact information (clearly visible on the home page), updated and current images, and plenty of high-quality content about your business, your products, and your whole vision. Search engines view content as an indicator of a high-quality website, and websites with great content tend to rank higher on search engine results pages.
GET ON GOOGLE MY BUSINESS
Google My Business is a local business’s dream. If you also sell face-to-face in your local area (through catalog sales, fund raisers, etc.) or if you have a storefront, it’s a great idea to upload your business contact information to Google My Business so that customers and search engines easily find your business. Due to recent Google algorithm updates, local businesses that include basic contact information on their websites and on their Google My Business profiles generally rank higher than businesses who neglect including this basic information. But don’t stop at just the basic information! Google My Business allows you to include business descriptions, pictures, and other information that will be attractive to search engines and searchers alike. If you don’t have a business address, we suggest getting one for this purpose; even a P.O. box will work. Don’t put your personal home address here, because you don’t want to advertise where you and your family live.
GET ON SOCIAL MEDIA
Social media marketing can be effective and fun! If you haven’t already, get on the major social media platforms and start marketing your business with sales, pictures, product updates, history tidbits, holiday posts, and contests. Marketing your business through social media is free and it’s a great way to extend your reach to new customers. eMerchantClub also offers Facebook Business Page builds that will link directly to your website to make promoting your business even easier – call us to find out more!
By promoting your business on social media, it will help keep your business in front of the eyes and on the minds of shoppers. This can lead them to think of you when the time comes to buy your products and refer you when someone is looking for what you offer. Your customers can also interact with you on social media, creating conversations about your business. Engage your audience on social media and watch your business gain momentum.
Getting your business ready for the New Year ahead doesn’t have to be time consuming, but it does need to be consistent. Make sure your store is always updated with current products, keep working on your site’s SEO, and social media is a free and fun way to interact with shoppers. It is important to remember that you won’t see automatic results after employing these tactics, but the slow snowball effect of followers, visitors, and interest in your business will be well worth it.